The brand idea
The shortest path to the asset you want.
A geodesic is the shortest path between 2 points on a curved surface. Crypto liquidity has the same shape. Assets sit across chains, venues, bridges, gas requirements, and signing systems.
Geodesics turns that fragmented surface into one route an agent can request, sign, and verify.
Naming
Write Geodesics in title case within sentences. Use GEODESICS for the wordmark, compact metadata, and interface labels that already use uppercase.
Write GEO in uppercase. Keep product and token messages separate unless GEO changes a platform fee or feature on that page.
Use sentence case for headings and buttons. Reserve uppercase for the wordmark and short technical labels.
G E O D E S I C S
- Sentence
- Geodesics
- Wordmark
- GEODESICS
- Token
- GEO
Logo and wordmark
Chakra Petch 700, wide spacing, a 1 px ice-blue stroke, and the established ice-to-blue gradient.
Keep a field equal to the cap height of the G on every side.
Use the full wordmark at 120 px on screen and 32 mm in print. Use plain text below that size.
Use the supplied website lockup. Keep its letterforms, tracking, proportions, and approved color treatments intact.
Color
Surface
#010209Deep Navy
#0A1126Ice
#E8F1FFSignal
#9CC8FFRoute Blue
#4A9EFFDark surfaces carry the composition. Ice sets the hierarchy, while Signal and Route Blue show direction and active state.
Typography
Shortest path
ABCDEFGHIJKLM / 0123456789One interface across networks.
Inter carries headings, body copy, navigation, and product explanations.quote -> build -> signCHAIN / BASE / 8453STATUS / SETTLEDTIME / TESTINGInter / 800 / 48-64Primary claimInter / 800 / 28-36Page or section titleInter / 700 / 16-20Product feature or ruleInter / 400 / 14-18Reading copyChakra Petch / 700Logo artwork onlyMono / 600 / 9-12Status and identifiersGraphic system
Geodesic paths
Use route lines to connect an origin and destination or to show a measured relationship.
Curved surfaces
Fine grids and projected curves explain the product metaphor.
Glass forms
Glass forms act as stops along a route. Light and motion connect them to the active path. Asset credits
Rules and slashes
Use 1 px rules, short blue strokes, slashes, and spacing to divide information.
Imagery and motion
The torus carries the route.
The wireframe torus gives the route depth and movement while the glass forms mark points along its path.
Motion follows the route.
01Intent02Route03SettleUse motion to reveal a route, state, or relationship. Preserve the same information when motion is reduced.
Keep the visual world distinct from generic crypto imagery, neon cyberpunk scenes, decorative particles, and stock photography.
Networks and partners
Use official network logos and give supported networks equal visual weight. Contact Geodesics before publishing a commercial co-branded lockup.